Social Media Platform Analysis for Tour Operators
Nowadays, it's all about reviews, ratings, rankings. Benefit from social media platforms by retrieving and analyzing valuable information – with ISO’s Big Data platforms. We offer a cross-platform solution for Social Media Monitoring and a specific Fan Page Monitoring for Facebook.
Why monitor social media?
Identify trends early on, react accordingly – use our social media analysis tool to view your customers in more detail. Exploit the potential of freely available information and enjoy smooth integration with your tourism systems.
The answers to these pressing questions are freely available
- How do customers rate my services in review portals?
- What do customers say about my services in forums, blogs and social networks?
- How are my products perceived by the various target groups?
- Which services verifiably increase customer satisfaction?
- Which products are moving against the trend of the market?
- Where do I stand compared to the competition?
Social Media Monitoring
View your customers in more detail with our social media analysis system. Use social media monitoring to manage your products – for better customer satisfaction and a better portfolio.
Features of Social Media Monitoring
- drill-downs for analyzing data from the destination level down to local level – even at hotel level
- tag cloud shows at a glance the terms frequently used regarding a hotel
- cluster analysis for grouping and comparing data according to your criteria
Fan Page Monitoring for Facebook
This tool provides you with a simple overview of the current “mood” on your Facebook fan page and shows the topics most often discussed – even for other languages. The satisfaction level of each post is determined using computational linguistics and then visualized using a traffic light display. Moreover, an overall satisfaction value is determined across all posts.
Fan Page Monitoring supports your staff’s daily work so that they can reply to posts directly or forward them to colleagues by email. If you use a CRM system (e.g. ISO’s Emerald), Fan Page Monitoring can hand over posts for further processing, for example, to initiate a complaint management workflow. Ultimately, this increases customer satisfaction as posts are processed quickly. This also improves your database in the CRM system for future marketing activities.
Products to complement Social Media Monitoring
You can combine the Social Media Monitoring with further solutions to add various useful functions. Besides the functions for monitoring Social Media, ISO can shape your entire IT landscape using innovative solutions. Each component is a self-contained system, which can interact with the Social Media Monitoring:
- Internet Booking Engine – makes your products available online
- Emerald – adds Customer Relationship Management to your travel business
- Mobile Solutions – lets you accompany customers on their journey