Hurtigruten decides on ISO CRM Emerald for the whole group
16 Sep 2010 – The Norwegian cruise tour operator Hurtigruten has rolled out the touristic CRM system Emerald of ISO Travel Solutions for the whole company group. Totally, about 250 users, distributed among all locations, work with the CRM system of the tourism IT specialist from Nuremberg, Germany.
Decisive for choosing the CRM solution of the German tourism IT specialist were the specific adjustments of Emerald to the tourism business processes and the satisfaction of the Emerald users of the Hurtigruten GmbH subsidiary in Hamburg, who have successfully been using Emerald since 2003.
An optimal basis for future and innovative extensions was established with the new version of the ISO-solution . Currently, 250 users are working with Emerald as Customer Relationship Management Systems among all locations of Hurtigruten in Norway, Germany, France, Sweden, the United Kingdom and the USA.
„Due to the tourism know-how of ISO , not only in CRM, but also in handling the necessary tourism processes, our requirements for the new CRM system could be met to our complete satisfaction. With Emerald we are able to entirely concentrate on our customers and are supported within this challenge in an optimal way.” explains Ulf Schröder, Competence Team Leader Global ICT organization at Hurtigruten ASA.
Hurtigruten ASA is a company with 3.000 employees, headquartered in Norway and has subsidiaries in Germany, France and England. Hurtigruten ASA acts within the tourism- and transport sector in Norway and abroad. The core business of the company are cruises along the Norwegian coast and to Greenland, Spitsbergen and Antarctica.
Hurtigruten was founded in 1893, when Richard With opened the liner traffic between Trondheim and Hammerfest, which was expanded by the line Bergen-Kirkenes later. Today Hurtigruten is a nameable cruise experience as well as a main part of the infrastructure for many Norwegain coastal towns. Currently, Hurtigruten owns 13 ships, of which eleven run daily service between Bergen and Kirkenes and call at 34 ports on this route.